State’s Three Regional Tourism Districts Announce Plans to Participate in International Tourism Summit

CONNECTICUT’S TOURISM REGIONS APPLAUD GOV. MALLOY’S REJOINING DISCOVER NEW ENGLAND
State’s Three Regional Tourism Districts Announce Plans to Participate in International Tourism Summit

CONNECTICUT, JANUARY 19, 2011 – In support of the Governor’s recent announcement reinvesting in Discover New England, the State’s three Tourism Regions have announced that they will participate in Discover New England’s Annual Summit and International Marketplace on April 4-6 in Washington, New Hampshire.

The three offices – the Western Regional Tourism District, Central Regional Tourism District, and Eastern Regional Tourism District – will join efforts to host an interactive booth and be a participating sponsor at Discover New England’s annual major annual marketing event.

At the Summit, Connecticut’s Regions will meet with International Tour Operators and Travel Agents and International Press from the U.K., France, Germany, Belgium, and other European countries to tout Connecticut’s many attractions. The presence of the State’s Region’s Tourism leaders will ensure that Connecticut and the many tourism industry businesses represented by the three regions can deliver their marketing messages directly to key decision-makers.

Over the past few years, Connecticut has been losing market share in the very lucrative market of international visitors. While the State Tourism Office has been unable to promote Connecticut as a destination to these travelers, the State Regional Tourism Districts have been working together to maintain Connecticut’s presence. In rejoining the Discover New England organization, the Regional Districts and the State will once again be able to immediately call on their support to encourage foreign visitors to choose Connecticut as a destination.

Connecticut Tourism Regions have a long track record of representing Connecticut’s hotels and attractions at the Discover New England Summit and International Marketplace as well as at the U.S. Travel Association’s Annual Pow Wow, one of the biggest International Marketplaces in the World.