Group travel in the U.S. is gaining popularity heading into 2025, and for good reason, says Tyler Zajacz, President of Tours of Distinction, a Connecticut-based tour operator with over 50 years of experience. “Group travel combines affordability, convenience, and meaningful shared experiences, making it an increasingly appealing travel option,” Zajacz explains.
According to the U.S. Travel Association, group room demand in the top 25 U.S. markets grew by 9%, and 93% of leisure travelers plan to travel within the next six months, up from 90% at the end of 2024. Several factors are driving this trend, with cost-effectiveness leading the way. “Group travel offers significant savings,” says Zajacz. “From discounted airfare and shared motorcoach costs to reduced hotel rates and group pricing on activities, it allows travelers to enjoy bucket-list trips without overspending.
Another key driver is the growing desire for authentic, shared experiences. “People value creating lasting memories with family and friends – old and new, and group trips provide the perfect opportunity for these connections,” Zajacz notes.
Group travel also eliminates much of the stress associated with trip planning. “We handle everything—from logistics to accommodations—so travelers can simply enjoy the experience,” Zajacz shares. Tours of Distinction even assigns a professional Group Tour Director to each trip to ensure every detail goes smoothly, a convenience that appeals to travelers.
As preferences shift toward experience-driven travel, the rise of group travel reflects a growing desire for affordability, ease, safety, and connection. This upward trend shows no signs of slowing, offering travelers more opportunities to explore the world—together.
About Tours of Distinction
Since 1971, Tours of Distinction has been crafting unforgettable travel experiences for mature adults. From relaxing day trips to epic 7-14 day national and international adventures, we specialize in small-group guided tours designed to make every moment distinctive. For us, travel isn’t just a business—it’s a way of life that fosters connection, curiosity, and community, both at home and across the globe. Let’s make your next journey extraordinary and distinctive!