Webster Bank, a leading New England commercial bank, has entered into a ten-year naming rights agreement for the Arena at Harbor Yard in Bridgeport, Connecticut with Centerplate. Effective immediately, the Arena will be named Webster Bank Arena at Harbor Yard.
Centerplate is responsible for managing and marketing the arena for the City of Bridgeport and is also the leading hospitality provider to North America's premier sports and convention centers.
"We are extremely proud and pleased to welcome Webster Bank as the naming rights sponsor for our Arena at Harbor Yard," said Mayor Bill Finch. "This is a great day for the City and for the bank."
In exchange for the naming rights investment, Webster Bank will be featured prominently in signage, including a new full-color outdoor marquee. There will also be signage facing the harbor and visible from the Long Island Ferry and the Metro North Railroad Station, and another facing the northbound side of Interstate 95.
"We're delighted to demonstrate Webster's commitment to Connecticut's largest city and to have the Webster Bank brand paired so prominently with this spectacular entertainment venue in the heart of the Park City," said Michelle Crecca, Webster Bank's chief marketing officer. "This is an extraordinary opportunity for us to create a multi-faceted, long-term Webster brand experience – not only with the people who attend a game or a show, but with city residents and commuters who will see the Webster name from Interstate 95, the train station and the ferry landing."
In addition to the exterior building signage, Webster Bank will appear on highway directional signage, at the box offices, on either end of the basketball court, and within the center ice location whenever ice hockey is in operation. The agreement also provides Webster Bank with the exclusive rights to install Webster ATMs in the arena concourse. Webster will also receive digital messaging rights, promotional exposure in brochures, collateral materials and websites, and premium hospitality options.
"We are delighted to have found the ideal naming rights partner for this signature Bridgeport property," said Des Hague, President and CEO of Centerplate. "Together with Webster Bank, we have crafted a platform to engage consumers and provide a meaningful benefit to Bridgeport and its citizens."